This eagerly awaited debate aims to encourage importers to think about access to the Chinese market and the development of brands across China, today one of the most dynamic countries in the global wine market.
What are the major developments in the wine market in mainland China? What are the consequences for estates and Chinese wine professionals? What is the way forward faced with these rapid changes?
The conference will answer these questions in 3 steps:
– Research with supporting figures on imports into China to explain the change at the top from France to Australia, as well as the decline in the volume of bottled imports into China in the first half of 2019.
– The profound shift from the exclusive importer model to one based on an interlocking relationship between complementary importers and distributors, and how it works.
– New trends in sales strategies: the next generation Online-to-Offline, Hema, JD.com, WeChat sales platforms, facial recognition and the future of traditional distribution
Presented by Nimbility co-founder and CEO Ian Ford, the conference will bring together a panel of speakers taking part in the debate, each with expertise in a particular field of the Chinese wine ecosystem.
It will then be rounded off with a question-and-answer session with the public.
CHINA MARKET CONFERENCE: The way forward faced with rapid changes in the Chinese wine market
Wednesday 23 October /10:00 am - 11:30 am